AI Insights · Timothy · October 2023
Top 5 Film & Television Apps on iOS in Brazil for Q3 2023
An overview of the performance of the leading Film & Television apps on iOS in Brazil during the third quarter of 2023, including trends in downloads, revenue, and active users.
The third quarter of 2023 saw significant activity in the Film & Television category on iOS in Brazil. Here’s a detailed look at the performance of the top 5 apps: Netflix, Amazon Prime Video, Globoplay: Novelas, séries e +, Star+, and HBO Max: Stream TV & Movies.
Netflix experienced fluctuating trends in weekly revenue, peaking at approximately $50.1K in the week of August 7, and ending the quarter at around $42.6K. Weekly downloads were highest in the week of July 24, reaching 376K, and gradually declined to about 77.7K by the end of September. The app maintained a robust user base, with weekly active users fluctuating between 3.2M and 2.9M throughout the quarter.
Amazon Prime Video showed a dynamic download trend, with the highest downloads in the week of July 10 at 135K. Despite fluctuations, downloads stabilized around 53.7K by the end of September. Weekly active users peaked at approximately 303K in mid-July and hovered around 257K towards the end of the quarter.
Globoplay: Novelas, séries e + demonstrated strong weekly revenue performance, peaking at around $423K in mid-August and closing the quarter at $317K. Downloads saw a significant increase in early August, reaching 75.1K, but tapered off to about 41.3K by the end of September. The app's active user base showed consistent engagement, peaking at around 777K in mid-August and ending the quarter at approximately 627K.
Star+ had notable revenue growth, peaking at $115K in late August and ending the quarter at $87.7K. Downloads also spiked in late August to 75K, before settling at around 64.5K by the end of September. Active users increased steadily, peaking at 533K in late August and finishing the quarter at 485K.
HBO Max: Stream TV & Movies maintained a steady revenue stream, with a peak of approximately $269K in mid-August and closing the quarter at $181K. Downloads were relatively stable, peaking at 49.7K in early August and ending at 38.3K. Active users peaked at about 578K in late July and remained around 499K towards the end of September.
For more detailed insights and trends, visit Sensor Tower.
